bob weisenberg is a veteran software
industry executive who is now president and 50% shareholder of northwoods
software development, one of milwaukee's leading internet consulting
and programming companies.
bob began his career in public accounting,
but soon was attracted to the software industry, first with a.o.
smith's data systems division and then as one of the first four
owners of manufacturing systems startup effective management systems
in the early eighties. ems grew to become one of the leading providers
of erp and factory automation in the u.s., and in 1994 became wisconsin's
first publicly traded software company.
weisenberg served as director of
marketing for ems during the years when it was on inc. magazine's
"inc. 500" list of fastest growing companies in the country. subsequently
he served as the president of ems' largest operating division and
then as vice president and general manager of ems during the years
in which it became a publicly traded company. after leaving ems
to join northwoods in 1998, he remained on ems' board of directors
and a major stockholder until ems was acquired by the major european
erp company ifs in 1999.
for further information about northwoods software.
bob's 10 tips for web site design
1. figure out exactly what you're
trying to accomplish from a business standpoint, and design the
web site around those goals.
2. think about all the services
you provide and brainstorm how you might serve your customers better
with the internet.
3. browse extensively within your
industry, so you can see what your competitors are doing.
4. take a look at lots of other
sites and copy the features you like best for your own site.
5. attract "registration" so you
can gather demographics on your visitors and target them directly
with specific features.
6. consider whether your business
lends itself to true e-business, which means a lot of actual business
being conducted on-line.
7. create a site that reflects a
strong, persuasive image of the organization.
8. design a site that is as intuitive
as possible and where visitors can easily find what they are looking
9. design a home page that is compelling
and visually pleasing, yet simple and dynamic.
10. build a site that can be easily
maintained by non-technical employees.
for more specific ideas, e-mail
me for my free "web-site feature brainstorm list"